STRATEGIC CFO ADVISORY BUILDS TOP LINE REVENUE GROWTH FOR SHINER SMOKEHOUSE EXPANSION
Client Needs: Go-to-Market Strategy for Optimal Product Distribution
Shiner Smokehouse approached 9Gauge to assess the tactical direction and optimal investment to scale through packaged food distribution. There were several financing options to consider to support top line growth from its marketing efforts. Shiner Smokehouse needed robust business tools to evaluate key business drivers, analyze market expansion options, and provide visibility into the company financials.
The 9Gauge Solution: Actionable Insights for Financial Efficiencies, Distribution Channels
9Gauge proposed a forecast model to assess the financial results of each marketing choice along with an analysis of the various financing options to support each selection. After establishing the optimal marketing plan, 9Gauge designed a fully functional model in Microsoft Excel with a simplified dashboard, offering the CEO actionable insights into the company financials.
The executive-level advisory and team support allowed for more accurate and reliable data. 9Gauge stepped in to clean up the books and streamline transactional operations. Over 550 Quickbooks item entries were reduced to 12 to capture the defined lines of business.
In addition, 9Gauge introduced its outside partner relationships to Shiner Smokehouse to help drive process efficiences, improve product cost and payment terms, and deliver marketing suppport to drive brand awareness and increased internet sales.
Shiner Smokehouse benefited from the 9Gauge team approach via:
Deep dive cost analysis into financing options to support growth plan
Increased reliability and accuracy in Quickbooks through simpler, redefined lines of business, products and customers
Improved dashboard visualization for more reliable forecasting
Expanded partnerships to reduce operational costs, drive brand awareness, and grow product sales